# Max Amini
**Source:** https://beyondspace.studio/case-studies/max-amini
**Language:** French (France)

---

# Max Amini’s Digital Hub on Squarespace

Spotlight

Jun 19

Written By Beyondspace

Max Amini, an American actor and stand-up comedian with deep Iranian roots, has built a massive following across social media—1.5M followers on TikTok, 4.1M on Instagram, and 900K on YouTube. His website serves as the essential hub to centralize his online presence, announcing upcoming shows, and hosting his merch store.

Max Amini website

## Closer Look at Max’s Website

The website is built on a Squarespace 7.1 template, making full use of the platform’s powerful features. It effectively promotes his upcoming shows and allows fans to browse and buy his merchandise using Squarespace’s Commerce feature.

Max takes advantage of the platform’s section background feature, using polished images of himself as eye-catching backgrounds across major pages. For his **Contact**  page, he’s using a Form Block, making it easy for fans and businesses to reach out.

**Podcast** page is simple yet effective, hosting video content via embedded Vimeo blocks. One surprising choice is Max's approach to events. Rather than utilizing Squarespace’s built-in Events feature, he uses Text Blocks and Buttons to link to Eventbrite pages for show registrations. Given that the number of events listed isn't overwhelming, this is an understandable choice.

Max Amini Events & Shows

On the **Galerie** page, Max uses a masonry layout with lightbox enabled to showcase photos. With a smile, we’d recommend that his team try out our Lightbox Studio  plugin for an even more interactive image display!

As a celebrity and performer, it’s surprise that Max sells merchandise to his fan base. His **Shop**page uses Squarespace Commerce to manage around 20 different products, making it easy for fans to support him.

Merch store

## A relatable humorist and a modern website

I personally love Max Amini's sense of humor—his playful roasting of people’s origins makes him feel relatable and genuine. If you're an artist or entertainer looking to revamp your digital presence, Max’s website is a great example of how Squarespace can help you showcase your talent, sell merchandise, and keep fans updated with ease.

Have you visited Max’s site or thought about building your own? Let’s hear your thoughts in the comments!

Beyondspace 

As a Squarespace Circle member, Beyondspace delivers plugins that elevate your website, streamline workflows, and optimize the Editor experience—saving time and driving engagement.

https://beyondspace.studio

Précédent

Précédent

## Showcasing Artistic Mastery: Case Study of Jan Wurm

Suivant

Suivant

## TEDx websites powered by Squarespace